Managing admissions smartly to optimize Length of Stay

 Managing admissions smartly to optimize Length of Stay

Executive Summary   Non-state sponsored healthcare economies like India constantly face issues relating to inadequate hospital bed inventory, poor doctor and nurse ratios etc. While supply constraints are well recognised, interestingly enough little emphasis is paid to efficiency in utilization of existing resources. Is it not surprising that large public hospitals run wait times extending into several months for certain surgeries while occupancy rates at such hospitals are less than 80%. If such a situation continues, the queues will keep…

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Where to spend the next dollar in marketing healthcare

Where to spend the next dollar in marketing healthcare

Executive Summary   Increased competition in urban Indian markets is forcing large private hospital chains to spend significant amounts of money in marketing to influence patient choice. Unlike other industries, marketing spends in the healthcare sector are relatively new and it has been observed that results are not forthcoming. It becomes essential that in the wake of uncertain demand and patient inflow, efforts are aligned to ensure that each dollar spent on marketing is appraised and conversion ratios improved.  …

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How to manage patients who never show up

How to manage patients who never show up

Executive Summary   Appointments in the Out-patient department is the first port of call for every person requiring healthcare services. Surprisingly enough, instances of patients not showing up for pre-scheduled appointments are high and this imposes a huge cost on the system by leading to redundancy, lengthening of queues and low satisfaction scores for patients who were deprived of the service when they needed it. Worst still, it makes the job of the doctor and administrator difficult as it compounds…

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